Meme Watch: Peak Demand
Earlier this week, a friend shared a copy of a report from Deutsche Bank Global Markets Research describing their view of the future oil market shaped by coinciding--and related--peaks in global oil supply and demand. Unfortunately, the report doesn't seem to be available on DB's public website, though it was recently summarized on the Wall St. Journal's Environmental Capital blog. While I spotted several possible weak points in their analysis, they make a strong case that the combination of improved efficiency and the electrification of vehicles will result in the global demand for oil stalling and eventually falling, roughly around the same time many analysts expect global oil supplies to peak.
Perhaps I was predisposed to accept this logic. My presentation on the Alternative Energy panel of the recent IHS Herold Pacesetters Energy Conference included a graph highlighting the ongoing compression of US petroleum gasoline demand between falling motor fuel consumption and rising biofuels supplies, a topic that was subsequently reported in the Journal's "Heard on the Street" column. At that same conference I also heard the Managing Director of CERA's Global Oil Group describe his firm's rigorously researched view of an impending peak in global oil demand. Peak Demand can't easily be dismissed as a "fringe" theory, because it is based on a combination of hard data and thoughtful analysis and forecasting.
My purpose in mentioning Peak Demand now isn't to debate its merits in depth; that's a matter for another day. Rather, on the basis of my conviction that there's at least a reasonable case for such an outcome, I thought I'd spend a moment musing on the consequences of the proliferation of this meme in the marketplace of ideas related to energy. After all, the Peak Demand meme challenges two key pieces of conventional wisdom about oil, one or both of which are central to the rate at which Peak Oil (supply) might be approaching. First, it undermines the notion that once the US economy finds its way back to meaningful growth, oil demand will resume its former trajectory, which had seen gasoline demand growing by 1-2% per year and diesel demand growing at an even faster pace. With a major new emphasis on miles per gallon and the demise of the SUV fad, the fuel economy of the total US car fleet doesn't need to improve by very much each year to outpace our underlying population growth and a modest resurgence in vehicle miles traveled. Secondly, the same dynamic might even hold true for large developing markets, if electric vehicle demand grew rapidly enough, undermining the notion that whatever happens in the US and EU, oil demand from China and India constitute an unstoppable juggernaut.
With spare global oil production capacity effectively used up by 2007, the logic of Peak Oil helped to provide the narrative support for an oil market that ran up from the low $50s to $145 per barrel in the course of 18 months. How different might a future oil price spike be, if instead of a widely-shared view that oil was on the verge of becoming truly scarce--rather than merely expensive--there were an equally widely-held expectation that in the long run that scarcity might become irrelevant as a result of the demand for the commodity gradually unwinding of its own accord? Such dueling memes, together with painful memories of oil's collapse down to $33 last winter, might give some traders pause, before again buying into the notion that $100 oil would soon give way to $200, $300, or $500 per barrel.
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Marc Gunther is a writer, speaker and consultant, who focuses on business and the environment as well as the author of "Faith and Fortune".
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Geoffrey Styles said:
Ed,
If consumer's tastes in vehicles in the developed and developing world quickly converge on something that looks like the typical car in Europe today, then peak demand likely sits a little further out than otherwise.
And I'm laughing at that mental picture, too.
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Tue, 2009-10-13 11:21 — Geoffrey StylesEd Reid said:
Let's see. If you took a Segway, then added 5 mph bumpers, 3-point seat belts, airbags, headlights, taillights, lighted license plate holder, turn signals, an umbrella and front, rear and side curtains you would have achieved compliance with current federal law for motor vehicles and the minimum "mod cons" necessary for commuting to work. Of course, it might get a little chilly, or a little "steamy", at certain times of the year in certain geographical locations, so you might consider a suitable model with a defroster and heater, or an air conditioner/defogger.
I have a mental picture of I66 in Northern Virginia at about 5:30 pm on a 95/95 August afternoon which is causing me to LOL. I wish I could draw well, so that I could share my mental images.
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Tue, 2009-10-13 09:13 — Ed ReidGeoffrey Styles said:
Kevin,
You're onto something re transportation solutions that deliver mobility but don't necessarily conform to the expectations of US and European drivers who are used to all the "mod cons" that today's cars deliver. The work of MIT's Vehicle Design Summit in India comes to mind.
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Mon, 2009-10-12 09:11 — Geoffrey StylesFrankSpeaking said:
I agree that is a safe assumption and would add that not only is there not enough oil to support that there is not enough water, food, metals, fibers, minerals, chemicals or any other input you can think of required to create the "Western lifestyle..."
I would also recommend reading the writings of Garrett Hardin...
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Sat, 2009-10-10 14:04 — Frank SpeakingGeoffrey Styles said:
Daniel,
Peak Oil was greeted with similar skepticism initially, as well, but is now taken seriously, if not universally accepted. Peak Demand is not related to the weak economy but to analysis of the impact of new technology that is being driven more by regulations than by market forces. However, the demand collapse due to the recession serves as a once-in-a-generation reminder that what goes up can also go down.
Jonathan,
That's certainly the conventional wisdom, and it might yet prove correct. China's target of increasing energy efficiency by 20% could be swamped by economic expansion, but as EVs take off there, they will bend the curve of petroleum demand.
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Sat, 2009-10-10 12:42 — Geoffrey StylesDanielSwanson said:
Maybe in the next lifetime I will get to run my car on non existent oil.
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Fri, 2009-10-09 22:46 — Daniel SwansonPost new comment