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Elon Musk

Rebranding Electric Drive

February 24, 2014 by James Greenberger
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Elon Musk may have duplicated Steve Jobs’ feat of making a tech item fashionable. But more likely he simply rediscovered why people buy a car: an emotional attachment. Selling EV’s and PHEV’s may be less about selling environmental benefits than about selling a sexy, exciting new technology.[read more]

Tesla CEO on Loan Payback to DOE, NYT Feud

February 27, 2013 by Christina Nunez

Tesla CEO Elon Musk offered a sort of parting gift to Energy Secretary Steven Chu Tuesday, as the pair were about to conclude a session at the ARPA-E Energy Innovation Summit near Washington, D.C.[read more]

Public Editor Slams NY Times Tesla Story, Overcoming ‘Confirmation Bias’

February 23, 2013 by Joseph Romm

New York Times public editor criticizes Broder Tesla story, using the headline, “Problems With Precision and Judgment, but Not Integrity, in Tesla Test.”[read more]