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branding

The Utility as a Brand: Is It Worth It?

November 6, 2013 by Christine Hertzog
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Utilities have a brand, most visibly identified by a corporate logo. Some utilities have successfully established intangible values like technology leadership as part of their brand, although these values may be more well-known within the utility sector than by that utility’s customers.[read more]

Is Cleantech a Dirty Word?

February 28, 2013 by Scott Edward Anderson
3

Over the past few years, we've had "clean energy" and "advanced energy"; once the favored term was "renewable energy" and even "alternative energy." And then there was the battle over "cleantech" or "greentech."[read more]