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greenwashing

On Earth Day, Did Greenwashing Finally Die?

April 25, 2014 by Caroline Bligh
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Earth Day and Greenwashing

Earth Day is Ground Zero for greenwashing marketing ploys, which have been pervasive over the past decade. From releasing “eco-friendly” single use water bottles to encouraging people to fly around the country (with carbon credits), corporations repeatedly bungle sustainability initiatives on Earth Day.[read more]

Stop Marketing “Good for the Environment”

July 26, 2011 by Christopher Williams
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Last week I had the pleasure to drive the Chevy Volt for the first time (and let me tell you, it’s fun to drive). The owner was an early adopter, but doesn’t have the psychographic profile that you would assume: he’s not an environmentalist, he’s not particularly concerned with escalating gas prices, and he’s not typically an early...[read more]

Good for Exxon Does Not Mean Good for American People

June 28, 2011 by Rod Adams
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The oil and gas industry public relations organizations are spinning up in response to the New York Times pieces on the long term viability of natural gas produced by hydraulic fracturing. (See Behind Veneer, Doubt on Future of Natural Gas and S.E.C. Shift Leads to Worries of Overestimation of Reserves) Several commentaries appeared...[read more]

New EPA Labels Make It Easier For Consumers to Buy Green Vehicles

May 24, 2011 by Luke Tonachel
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This week, federal agencies are expected to release a revamped window label for new cars and light trucks starting with model year 2012. With drivers looking for relief from high gasoline prices, it’s important that the improved label gets out as soon as possible, even if not perfect. The new label should enable consumers to more easily...[read more]

Green Marketing or Green Washing?

July 27, 2010 by Christopher Williams

BOSTON – So last month I spouted off about labels on food and the enforcement behind them.  The topic is a confusing once since there is very little regulation, which leads to consumer confusion.  There are however, guidelines with the FTC that prevent green washing in marketing under the banner of Truth in Advertising....[read more]

It is surprisingly easy to leave yourself open to claims of Greenwashing!

May 10, 2010 by Tom Raftery

Photo credit Doxi Companies need to take a lot of care when making Green claims. The whole Green energy space is massively complex and it is surprisingly easy to leave yourself open to claims of Greenwashing. What do I mean? Well, take the Irish energy sector, for example. Anyone who generates electricity in Ireland, which is to be...[read more]

Jeff Hollender: Greenwashing is getting worse

March 20, 2010 by Marc Gunther

Today’s guest post comes from Jeffrey Hollender, the founder, executive chairperson and chief inspired protagonist of Seventh Generation, which makes safe and environmentally-responsible products for the home. Jeff is energetic and multi-talented–he is an entrepreneur, the author of several books, including a brand-new one, The...[read more]

Update on Intel Greenwashing

May 1, 2009 by Jesse Jenkins

Posted by Nick: A few weeks ago, I wrote about Intel Oregon’s outstanding corporate greenwashing efforts, through which the company has sought to maintain a green, eco-friendly image in my home state even while lending its membership and influence to industry associations intent on sinking state-level global warming policy. In the short...[read more]

Intel Oregon: Outstanding Achievement in Corporate Greenwashing

April 16, 2009 by Jesse Jenkins
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“Intel remains committed to the principle that Oregon continues to lead on the critical issues of carbon reduction and climate change. I hope and believe there will be legislation this year that delivers on that goal.” – Jonathan Williams, Government Affairs Manager for Intel OregonWhen the Wall Street Journal devotes page space to the...[read more]

Green Consumers' Irrational Exuberance

February 23, 2009 by JoelMakower
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What is it with pollsters and green consumers? Why do nearly all of the surveys seem so gushingly optimistic, even during pessimistic times? That's a question that's been nagging me the past few weeks.I typically wait until near Earth Day in April to digest the current wave of surveys about green consumers in the U.S. (see here and here...[read more]

Carbon storage might not be so permanent

February 14, 2009 by Tyler Hamilton

Okay, as far as the concept of carbon capture and storage goes,  the idea — technologically — is intriguing. What many readers of this blog don’t like is how the industry talks about this technology like it’s here today so, hell, let’s drill for even more oil and burn more coal. We’re a decade away from seeing even just a small...[read more]

And the greenwasher of the decade is …

February 23, 2008 by Joseph Romm
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… no, it’s not Toyota (but don’t get me started). And no, it’s not Wal-Mart (I’ll be doing a piece on them later). No, it’s not GM, though they are trying hard, really hard. No, the winner, which has all the others over the proverbial barrel, is British Petroleum. This was pretty clear when they invested in the tar sands last year, the...[read more]

(Still N.J.) Nets Shooting to Wash Fans in Green

January 16, 2008 by Stephen Del Percio

In being a sports fan as in being a participant in the world, circa 2007, a certain internal spam filter is necessary. So much of what we see and hear is often so blithely, obviously dishonest as to be either thoroughly laughable or seriously depressing, depending on your perspective and mood. Where the spam filter comes in is in knowing...[read more]

Six Sins of Greenwashing according to TerraChoice

November 21, 2007 by Jonathan Smith

Via CleanBreak, we learn of a new study by TerraChoice Environmental Marketing. “TerraChoice surveyed 1,018 consumer products — everything from toothpaste to caulking to printers.” They found green washing was rampant. “How rampant? Of 1,753 green claims 99 per cent were bogus to some degree.” 1. Bad trade-offs. In other words, you...[read more]

Tackling Claims of Greenwashing

June 4, 2007 by David Widger

Today, an increasing number of companies are staking out a competitive position in the green marketplace by attempting to “out-green” their competitors.  This tactic, however, is a double-edged sword.  While companies may benefit from being a leader on green - by increasing sales, reducing costs or mitigating risk,...[read more]