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customer costs

Selling Solar Energy: Why Does It Cost 49 Cents per Watt to Win a PV Customer in the US?

December 17, 2013 by Eric Wesoff

Why is it so difficult to win a residential solar customer in the U.S.? Why does it cost 49 cents per watt to acquire a customer in the U.S. while it costs less than 7 cents per watt in Germany? That's about $3,000 for the typical 6-kilowatt residential rooftop.[read more]