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customer demographics

Exploring U.S. Seniors' Perspective Toward the Smart Grid

January 3, 2015 by EDF Energy Exchange

Seniors and the Smart Grid

Smart Grid Consumer Collaborative (SGCC) recently completed a new consumer analysis, Consumer Pulse: Focus on Seniors, which takes a deeper dive into the data collected from SGCC’s national flagship research series, Consumer Pulse Wave 1-4, which was collected during 2011–2013.[read more]

Women are Key Residential Solar Energy Customers

April 7, 2014 by Rosana Francescato

Solar and Women

What do women want from a solar sale? This is not a trivial question. As competition increases in the residential solar market and the industry works to lower soft costs like customer acquisition, it’s becoming all the more important to better understand the market.[read more]