SolarCity Groupon: Crazy or Brilliant?

June 6, 2014 by Rosana Francescato

Solar Groupon Offer

SolarCity announced a Groupon for home solar, eliciting a range of reactions from analysts and journalists. The deal offers customers $400 off home solar power when they purchase a $1 Groupon. Is it a desperate move, or a brilliant marketing ploy?[read more]