public relations


On the Importance of Clean Energy Innovation and Deployment: Improving Messaging for Clean Energy and Climate Advocates

December 9, 2015 by Jesse Jenkins

Energy innovation vs deployment: moving beyond a tired debate

For my latest column, I'm trying to employ Storify to capture a recent discussion that took place on Twitter that warrants recording and further discussion here at Full Spectrum. I hope that you will agree. Please feel free to join the discussion in the comments.[read more]

White, Wealthy, and Whiney: An Environmental Movement in Need of a Makeover

April 20, 2015 by Peter Dykstra

Green Movements and Public Relations

With an environmental movement whose lifespan can be measured by 45 annual Earth Days, it’s time to ask a question: How can a movement featuring so many smart, high-achieving people talking science-backed common sense for so long on issues that can literally be life-or-death still have such a hard time?[read more]

For Energy (and Water) Conservation, Moral Suasion is No Substitute for Getting the Prices Right

April 8, 2015 by Meredith Fowlie

California Drought and Water Pricing

The use of PR campaigns to encourage conservation is not unique to California. Appeals for reductions in energy and water use are ubiquitous. And it is easy to see why. For political and jurisdictional reasons, it is often easier to mount a conservation campaign than raise energy or water prices in times of scarcity.[read more]

Fossil Fuel Divestment: Some Points of Utility

April 7, 2015 by Benjamin Franta

Those who are serious about the risks of climate change should base their analyses on reason and evidence, not on rhetoric. And both reason and evidence strongly suggest that we need to be serious about efforts to divest from fossil fuels.[read more]

Do Corporations Cry Wolf?: Comparing What Companies Tell Regulators With What They Tell Investors

April 7, 2015 by James Coleman

Corporations Crying Wolf on Regulations?

It’s often said that corporations, “Cry Wolf,” falsely predicting that rules will be very costly. So when industry says that new regulations such as the Clean Power Plan will be unworkable, many suggest that regulators should just ignore those warnings. But the problem with crying wolf is that there are real wolves.[read more]

Nuclear Communication

March 2, 2015 by Suzanne Waldman

Whenever I tell people that I research nuclear communication, they almost invariably say the same thing: "Now there is an industry that could very much learn to communicate better.” It’s a realization coming home to the nuclear industry itself.[read more]

Energy Quote of the Day: The New Slogan for Action to Address Global Warming

December 14, 2014 by Jared Anderson

Global Warming Action

With the global climate talks in Lima, Peru almost done, climate observers are watching with baited breath to see how far countries get to hammering out a draft agreement that can be formalized next year in Paris. However, there are lots of steps being taken to address greenhouse gas emissions at the local level.[read more]


InsideClimate News Responds to Steve Everley of Energy in Depth

July 31, 2014 by InsideClimate News

Responding to Energy in Depth

The ploy by Energy in Depth and other industry public relations professionals to manufacture an imaginary public enemy called the "anti-fracking industry" is not a substitute for controlling fracking's toxic air emissions.[read more]

Energy Quote of the Day: Exxon's Climate Response 'Consummate Arrogance'

April 5, 2014 by Jared Anderson

Exxon and Climate

We reported earlier this week about ExxonMobil’s response to shareholder requests for information about the company’s climate change mitigation efforts. And climate activist Bill McKibben leveled both barrels at the oil major in a piece that denounces the Exxon reports as arrogant provocations.[read more]

What Nuclear Energy Can Learn From Spectra Natural Gas Pipeline Campaign [VIDEO]

May 6, 2013 by Rod Adams

Spectra Pipeline campaign

From a public relations point of view, nuclear energy has disadvantages that are actually important advantages from the point of view of ensuring real human safety.[read more]

Grocery manufacturers to launch smear campaign against biofuels

May 15, 2008 by Tyler Hamilton

There continues to be much debate around the role that biofuels -- specifically, corn-based ethanol -- is playing in the global food crisis. Corn, but one of several grains that have seen x-fold increases in price, is too often equated with "grains" generally when talking about the biofuel effect. That said, there's no doubting that some...[read more]

The Alphabet Game

April 30, 2008 by Jesse Jenkins

Cross-posted from ItsGettingHotInHere.orgHow many acronyms does it take to trick politicians and the media into thinking coal is really a clean energy choice? Well, let's just go through them, shall we?ABEC stands for Americans for Balanced Energy Choices, a coal industry campaign that has spent more than $40 million to promote "clean...[read more]

Blognod: Mashing-Up the Coal Industry's PR Campaign

April 1, 2008 by Tim Hurst

The folks over at desmogblog have put together a very cool cartographic mash-up of the coal industry's front group, Americans For Balanced Energy Choices', massive public relations campaign. The interactive Google Map is designed to highlight the nationwide campaign that has become an omnipresent part of this campaign season, as can be...[read more]

Corporations Foster Dialogue On the Environment

January 14, 2008 by David Widger

While many corporations leverage the Internet to distribute information about environmental initiatives, a few companies are going much further by facilitating two-way dialogue with stakeholders.    Some companies may view such dialogue – via email, web forums, chat rooms and video - as risky, as it may open them up to...[read more]