social media

How Con Edison Effectively Relied on Social Media to Reach Customers During Superstorm Sandy

August 3, 2014 by Jared Anderson

Con Edison and Social Media

Like all forms of media, social networks include information that runs the gamut from gossip and mindless twaddle to statements from world leaders and crucial real-time updates about developing situations. The following is an interesting example of the latter.[read more]

$26,000 Social Media Campaign Trumps $900,000 Oil and Gas Ad Buy

November 18, 2013 by Mitchell Beer

Social Media and Drilling

The oil and gas industry outspent anti-natural gas fracking forces $900,000 to $26,000 in three recent ballot initiatives. The oil and gas industry lost. Social media and smart, honest content may be what ended up making the difference.[read more]

Bullish On America

December 17, 2012 by Amy Myers Jaffe

Smartphones via Shutterstock

The fiscal cliff notwithstanding, the shale boom is making people bullish about America. Roger Cohen put it very elegantly, “…the self image and economic prospects of an energy independent United States are going to see a sharp uptick.” And cheap energy isn’t the only thing we may have going for us. We also have a youth bulge that is...[read more]

Sustainability, social media and big data

November 2, 2012 by Tom Raftery

The term Big Data is becoming the buzz word du jour in IT these days popping up everywhere, but with good reason – more and more data is being collected, curated and analysed today, than ever before.Dick Costolo, CEO of Twitter announced last week that Twitter is now publishing 500 million tweets per day. Not alone is Twitter publishing...[read more]

Energy ‘Datapalooza’ draws more apps; know the cost of that old refrigerator?

October 3, 2012 by Jim Pierobon

Government and private partners are releasing new data sets and application programming interfaces, or APIs, as part of the U.S. Department of Energy’s Energy Data Initiative. This initiative is modeled on similar datathons in healthcare and public safety to innovate with publicly available data.[read more]

How Social Media Is Helping Plant One Million Trees In Patagonia

September 16, 2012 by Nino Marchetti

Image via Reforest Patagonia

I hate Facebook games. I hate the invites, the premise, and the idea that somewhere out there, people are wasting hours collecting enough fake money to buy a fake sheep for their virtual farm. I know that occasional diversions are good for the soul, so if you love these games, don’t take it too hard, they’re just not for me... Then I discovered Reforest Patagonia.[read more]

Energy Efficiency Goes Social in the Northeast

August 14, 2012 by Carrie Nash

Energy efficiency programs are gaining increasing traction using social media, especially to promote residential retail products.  Alison Emerson, Digital Content & Social Media Producer of Efficiency Vermont’s highly successful social media efforts, told NEEP that they are seeing a positive trend using Facebook and Twitter to...[read more]

Is It Time For Clean Energy Investing To Go Online?

November 1, 2011 by Scott Edward Anderson

Longtime readers of The Green Skeptic will recall that back in 2008, I was working on a start-up venture that became the unfortunate victim of the market collapse coupled with, as Andy Swan kept reminding me every time it dipped, the plummeting price of oil after an all-time high of $147 per barrel in the summer of '08.[read more]

Making Buses Better

August 1, 2011 by Deron Lovaas

I don’t like to take sides in the bus v. rail food fight – I believe they both have a role to play – but it does seem to me that buses, despite their cost-effectiveness, get the short end of the stick when it comes to investment. The ASCE study I wrote about on Wednesday also highlights this point. Deficiencies in bus service, the study...[read more]

We Need More Crazy-Smart Women Leaders in Cleantech

July 7, 2011 by Scott Edward Anderson

Lucinda Bromwyn DuncalfeMy friend Lucinda Bromwyn Duncalfe always makes me think. She's "crazy-smart," as she likes to say of others.  One of the smartest people I know.  So I pay attention to what she says or what she writes about. Lucinda is a serial CEO.  Her gift is to see the potential in a company or its product...[read more]

Applied Materials' "Dr. Solar" Does "Ask Me Anything" Reddit Chat

June 23, 2011 by Scott Edward Anderson

Dr. Charlie Gay, Applied Materials, on his computer.To celebrate the Summer Solstice, Dr. Charlie Gay, a veteran of the solar energy space and currently Applied Materials' president of solar, participated in a "live" chat on "Dr. Solar," as he’s known in the industry, has been a proponent of solar energy since 1975 and...[read more]

Nuclear Energy & Social Media

June 15, 2011 by Dan Yurman
Image credit: Idaho Samizdat ~

Who reads nuclear energy blogs? So, who is reading nuclear blogs? On the ANS Social Media listserv, I asked this question  recently and got some interesting results for the month of May 2011. Here’s a sample of the replies: Michele Kearny, at the Nuclear Wire, a news service, reports for the month of May 18,812 page views. Michele’...[read more]

Facebook’s Coal Problem

May 10, 2011 by Marc Gunther

  You’ve hard about the cloud, right? This blog comes to you from the cloud. The cloud is where the bank keeps your money. YouTube, Gmail, Twitter and iTunes live in the cloud. So does a record of all my runs in 2011. The cloud, in essence, is the millions of data centers where information and software are stored and can be accessed...[read more]

Astro Turf Wars

April 18, 2011 by Michael Tobis

It's great having Greenfyre around again. Perhaps he should call his blog Feetfyre instead. He certainly puts matters back into the right ethical perspective. It's easy, in the ivory tower, to lose sight of the urgency of the emergency. Greenfyre doesn't let us forget.I'd like to especially thank him for this little video clip,...[read more]

Energetics: Year Two

April 9, 2011 by Alex Trembath

I started this blog about one year ago (actually, Energetics had its inaugural post on March 22, 2010). Since then, I've posted 116 entries, averaging somewhere between 5-15 per month (with the exception of April 2010, which had 47 separate posts, a pace which I apparently could not sustain). Energetics has had, as of this writing, 3,851...[read more]