From Shopping to Investing, Online Platforms Are Changing the Business of Solar

September 21, 2015 by Stephen Lacey

Shopping for Solar Online?

When EnergySage CEO Vikram Aggarwal looked at the results of his company's solar-homeowner survey conducted earlier this year, he was happy to see they validated his instincts. In one question, the 4,000 homeowners who participated were asked where they got the idea to buy solar.[read more]

Jobs: The Number One Word Clean Energy Advocates Should Be Using

Clean Energy and Jobs

Ads from the oil and gas industry with job-centric taglines are popping up all over D.C., implying that while renewables may have feel-good qualities, fossil fuels still power the economy and provide jobs. There’s just one problem: Clean energy does provide a lot of jobs, with the potential for many more.[read more]

Is Guilt the Path to Serious Action on Climate Change?

February 26, 2013 by Tyler Hamilton

Will pictures of an oil-soaked duck, malnourished children roaming an African desert, or at-risk Arctic caribou convince us to ditch the car?[read more]

Why 13,956 heads are better than one

February 28, 2010 by Marc Gunther

As a small “d” democrat, and as someone who is skeptical about the idea of expertise, I’m a fan of decentralized power. Decentralized political power, a.k.a. democracy. Decentralized economic power, a.k.a. markets. Decentralized computing power, a.k.a. the Internet. Decentralized media power, a.k.a. blogs. Decentralized power, literally...[read more]

Advertising Standards Agency Rule Against Wind Farm Protestors

February 20, 2010 by Vicky Portwain

The UK Advertising Agency (ASA) has this week ordered anti- wind farm campaigners to stop using misleading material in their leaflets. The leaflet produced by a campaign group ‘Vale Villagers Against Scottish Power’ was designed to create fear in communities surrounding a proposed wind farm site in Warwickshire, England. References in...[read more]

Should Americans Be Rooting For More Oil and Natural Gas Consumption?

February 17, 2010 by Rod Adams

The coal industry is not the only one that has decided that it is worthwhile to spend serious money on focused advertising that plays on the patriotic feelings that Americans have while watching its athletes compete against those from other countries. I have also noticed a series of well produced ads talking about the benefits that can...[read more]

Should Americans Be Rooting For Increased Dependence on Coal Consumption?

February 15, 2010 by Rod Adams

I enjoy watching the Olympics and marveling at just how fast, strong, and graceful humans can train their bodies to be. I enjoy watching sports that are almost completely foreign to me and thinking about the time, effort and passion that people invest to be great at those sports. It is impressive to know that they make that investment in...[read more]

Worst (green) Superbowl commercial ever — or best?

February 8, 2010 by Joseph Romm

I’m glad the Saints won, but I must say my first reaction to this commercial by Audi was not positive: I’m a big fan of humor but … … I’m not sure the German car company understands that the idea of “Green Police” they are spoofing is, in fact, precisely what many conservatives in this country actually think is the primary reason...[read more]

Natural Gas Industry Is Selling Its Product With A Specialized Energy And Environment News Channel

August 4, 2009 by Rod Adams

For the past several days, I have been getting flashbacks to a high school semantics project where we were assigned to watch TV for at least 2 hours per night for a week. Some students jumped for joy at having a great excuse for doing something that they would do anyway, but this assignment came with a serious goal. Our teacher, Mrs....[read more]

The phony green jobs debate

April 15, 2009 by Marc Gunther

As the battle over climate change legislation heats up, several Big Green groups–the Environmental Defense Fund, the Natural Resources Defense Council and the Sierra Club–are rolling out TV and Internet ads designed to persuade voters that regulating greenhouse gas emissions will create green jobs. David Yarnold, the president of EDF’s...[read more]

How to sell clean energy

April 6, 2009 by Marc Gunther

Brian Keane, who leads a nonprofit called Smart Power, wants to do for renewable energy what the “Got Milk?” campaign does for milk and what the “Fabric of Our Lives” campaign does for cotton—he wants to make wind and solar and hydropower and geothermal energy really cool, and get more people to buy them. Behind that commercial is some...[read more]

Washington’s coal wars

January 15, 2009 by Marc Gunther

The debate over clean coal has come to Washington in a big way. Specifically, you can see it in Metro Center, D.C.’s busiest subway stop, where millions of people, including those headed to town for President-elect Obama’s inauguration, will see walls of posters and banners saying that “clean coal” is a myth. The ad campaign comes...[read more]

New McCain TV Ad Blames Obama for High Gas Prices

July 22, 2008 by Tim Hurst

The latest John McCain ad is so full of flagrant logical gaps and bad rhetoric it makes me cringe. And since I figured you’d want to cringe too, I’ve included it for your perusal. Perhaps the most cringeworthy portion of the advertisement is when the commercial’s narrator asks, “Who can you thank for rising prices at the pump?”, while a...[read more]

Grocery manufacturers to launch smear campaign against biofuels

May 15, 2008 by Tyler Hamilton

There continues to be much debate around the role that biofuels -- specifically, corn-based ethanol -- is playing in the global food crisis. Corn, but one of several grains that have seen x-fold increases in price, is too often equated with "grains" generally when talking about the biofuel effect. That said, there's no doubting that some...[read more]

Blognod: Mashing-Up the Coal Industry's PR Campaign

April 1, 2008 by Tim Hurst

The folks over at desmogblog have put together a very cool cartographic mash-up of the coal industry's front group, Americans For Balanced Energy Choices', massive public relations campaign. The interactive Google Map is designed to highlight the nationwide campaign that has become an omnipresent part of this campaign season, as can be...[read more]