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andrew winston

Harvard Business Review: SuperFreakonomics Ignores the Business Case for Sustainability

October 28, 2009 by Joseph Romm
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The error-riddled book Superfreakonomics got the economics dead wrong, too, as Nobelist Krugman and others have noted.  Now Harvard Business Review weighs in on how they got the business side wrong.  I’m reposting an HBR piece by Andrew Winston, co-author of the best-seller Green to Gold and the author of the new book Green... [read more]