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Maybe It’s Time To Stop Talking About Climate

July 29, 2011 by Marc Gunther
with 1,518 views
20

Maybe it’s time to stop talking about climate change. And to stop pushing for comprehensive “climate policy.” That’s what New York’s mayor, Michael Bloomberg, did last week when he gave $50 million to the Sierra Club to fight coal plants. Coal plants should be shuttered, he said, because they endanger public health, pollute the air,... [read more]

DOE Energy Codes 2011 Conference Focus on Advocacy

July 26, 2011 by Carrie Nash
with 255 views
0

As reported by NEEP's Director of Public Policy, Jim O'ReillyHello from Salt Lake City, where the U.S. Department of Energy is hosting its annual energy codes conference. This year’s event has a decidedly different feel to it, as codes move from just being in the domain of building officials, to taking center stage for a number of... [read more]

UMW: Messaging A Clean-Energy Future

July 1, 2011 by A Siegel
with 275 views
0

When it comes to discussing the value and power of a clean-energy future, in a way that touches core values and life-experiences of a good share of Americans, perhaps it is time to think and speak UMW.  No … not the United Mine Workers.  Instead,  when we think UMW and energy, we should turn to three “institutions”... [read more]

Utilities Must Improve Their Messages to Communicate the Benefits of Smart Meters

June 28, 2011 by Christine Hertzog
with 400 views
2

Utilities have a real challenge in succinctly communicating the benefits of smart meters.  Some benefits are not easily distilled into sound-bites.  However, utilities must improve their outreach to consumers to ensure that consumers understand the role of smart meters in helping them save money; helping utilities keep... [read more]

Utilities Must Step Up Communications To Recoup Smart Grid Investments

June 8, 2011 by Tom Raftery
with 332 views
2

Tweet    Smart grids don’t come cheap. They are typically projects costing in the order of hundreds of millions of dollars (or Euro’s, or pounds or whatever your currency of choice). Just think, the most fundamental piece of the smart grid, the smart meter, alone costs in the order of $100. When you factor in the costs of... [read more]

Nissan Leaf Tries to Jolt Sales vs. Chevy Volt with TV Ad

May 31, 2011 by Scott Edward Anderson
with 755 views
16

Nissan Leaf is losing ground to its hybrid competitor the Chevy Volt. In fact, some report that Volt has been kicking Leaf's butt -- or at least blowing Leafs off of the lawn? So Nissan has decided to take on Volt the old-fashioned way: with a TV spot that CNET featured this morning and that will air on June 12 during the NBA Finals.... [read more]

New EPA Labels Make It Easier For Consumers to Buy Green Vehicles

May 24, 2011 by Luke Tonachel
with 161 views
1

This week, federal agencies are expected to release a revamped window label for new cars and light trucks starting with model year 2012. With drivers looking for relief from high gasoline prices, it’s important that the improved label gets out as soon as possible, even if not perfect. The new label should enable consumers to more easily... [read more]

The Fierce Insanity Of Us

April 18, 2011 by Lou Grinzo
with 166 views
6

Chris Mooney is valiantly attempting to understand the mindset of deniers, particularly those of the climate change stripe. In a new, longish piece in Mother Jones, he covers a lot of ground that will be familiar to many of you, dear readers. Chris wraps up an excellent overview of the situation: Given the power of our prior beliefs to... [read more]

Solving PR Challenges In The Energy Sector

April 15, 2011 by Kate Garratt
with 254 views
0

Developments in the energy sector directly impact on the global economy, the environment and everyday life. And, like most industries, the energy sector has important messages it needs to communicate to governments, businesses and consumers.PR provides a valuable, engaging and cost-effective platform for getting these messages across. It... [read more]

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Communicating the Benefits of the Smart Grid

February 28, 2011 by Christine Hertzog
with 1,955 views
0

The US electrical grid is often referenced as the greatest machine ever built.  Its evolution into a Smart Grid and an Internet of things will improve overall grid operations, reduce inefficiencies, reduce greenhouse gas emissions, improve reliability, and give consumers more control over their consumption of electricity. ... [read more]

Sustainability and Social Media – A match made in Marketing Heaven

May 21, 2010 by Christopher Williams
with 579 views
0

This post comes from one of new industry insiders Joanna Hamblin, a marketing consultant. This is Joanna first post and I’m excited to see her future insights. Stay tuned! With the constant fluctuation of energy and natural resource prices, more and more companies are evaluating and embracing sustainability not only to cut and... [read more]

Wind Power for Everyone!?

May 13, 2010 by Dave Rochlin
with 303 views
0

by Dave Rochlin - www.ClimatePath.org I recently posted on the Cape Wind project, which will be built in Nantucket Sound. If it's like most other wind projects, you'll still be able to buy the energy it generates, whether you live as far away as California, Florida, or even Germany. Extra long distance transmission lines? No, not... [read more]

Marketing and Energy Efficiency in Mobile Telecoms

March 30, 2010 by David Levy
with 266 views
0

Potential exists for energy efficiency despite consumer disinterest This is a guest contribution by my colleague Dr. Werner Kunz, Assistant Professor of Marketing at the University of Massachusetts, Boston. Professor Kunz recently collaborated with consultants A.T. Kearney in a survey-based study demonstrating little consumer interest... [read more]

Great technology will not sell itself

January 21, 2008 by JenniferDillon
with 91 views
0

After more than a decade of working in various engineering and technology management roles, I’m tired of the argument that a great technology is its own marketing and sales team.  This is especially a problem when recession fears start cropping up, and the knee-jerk reaction of many leadership teams is to cut marketing and... [read more]

Investing in Green Innovation

January 1, 2008 by David Widger
with 90 views
0

As companies plan their green investment strategies for 2008 and beyond, they should take into account that caps on carbon emissions are all but inevitable in the future.  In fact, it is highly likely that caps will be in place in the US within the next few years.  The 187 nations that attended the UN climate conference last... [read more]