Money, money, money, money! Energy!

That's not how the O Jays' song goes. But it may as well, and its my mental soundtrack whenever I engage in discussions of green finance. Financing and funding is a key holdup in renewable development, and indeed, in almost ever sustainability policy effort I can think of.

What's frustrating is that it's not that the ROI hasn't been proven for most mainstream energy technologies. Most established energy and sustainability technologies *make sense* in every dimension with which they can be considered. They are the better way to do things for the environment; they save money; they require little investment, or investment that requires tolerance only for a clearly defined, and short term payback.

Energy efficiency upgrades and infrastructure modernization are a great example; short payback time, state and federal tax credits, attention in the stimulus package, USGBC pushing for LEED, increasingly tight building codes forcing changes anyway, ee is moneysaving, can be inexpensive to implement, anbd can be depreciated for tax breaks… Yet while energy efficiency is no longer a policy wallflower, the US energy efficiency industry is hardly gangbusters. There is adoption, but it isn't widespread.

These days, having a rock solid business case is insufficient to compete with the irrational level of risk aversion that has developed in the business community since 2007 and can't quiet the anxiety of investment uncertainty. How do we deal with such a challenge? It's that question that will be the subject of debate on our upcoming mega-webinar, 'How to Save The World On A Budget'.  The O'Jays continue to sum up the topic nicely… "Well, you wanna do thangs, do thangs, do thangs- good thangs with it yeah/ Uh huh talkin about cash money… dollar bills, come on ya'll!" That's what this webinar is about- doing good things with cash money dollar bills. In this case, figuring out how to make the finance side of green projects "work" in the Tim Gunn sense, so we can move the world forward. 

We have a great and growing panel that you can read about by clicking here. The talks hit on key issues around finding ways to fund green initiatives. All talks come with case studies, and the first 50 registrants get a copy of moderator Gernot Wagner's new book "But Will The Planet Notice?

  • Paying the Cost of Carbon: A Conversation About Carbon Pricing
  • Can Carbon Markets Drive Green Innovation and Infrastructure?
  • Stimulus That Works: Public-Private Cooperation for a Greener Economy
  • Renewable ROI: The Economic Case for Renewable Infrastructure
  • Dynamic Regulation: Government Policy and Cleantech

The registration is free thanks to Siemens.

Click here to register.


We look forward to seeing you there! Here's a teaser from panelist Kirk Edelman speaking with TEC advisory board member marc Gunther: