A year ago, venture capitalists at the firm Kleiner Perkins let slip a few juicy details about their first cleantech investment: quiet fuel cell maker Bloom Energy. Now in an interesting and rare interview with Alison van Diggelen, who produces Fresh Dialogues, Bloom Energy chief executive KR Sridhar has shared a few more tidbits, including the fact that Bloom is targeting the transportation industry in the company’s grand vision.
No the fuel cell won’t be making its way into the vehicles themselves but Sridhar tells van Diggelen that “the ultimate vision” is to have refrigerator-sized Bloom devices powering transportation within a decade. As Sridhar explains: “Our device can either produce the electricity that will charge the car or provide you hydrogen if the transportation becomes a hydrogen based. So we’ve sort of become the gas station for the transportation industry.” That sounds like the devices could provide an off-the-grid form of electric vehicle charging.
It’s yet another massive industry that the 7-year-old company, which is really just getting started on its commercial shipments according to documents associated with its $150 million Series F financing round, is hoping to tackle. The 5-kilowatt Bloom box, which has been in testing for the last few years, involves a fuel cell system that can generate electricity using a range of liquid fuels, such as natural gas or ethanol.
Other interesting points of van Diggelen’s interview include Sridhar’s reality check on how long large scale energy tech projects really take:This is not a microchip. These are huge devices, they need to be build in very large quantities, and if you take automotive, if you take anything else, its penetration and how long it takes to build the factories, the machines for factories. These things don’t happen over night…It’s going to be slower than what the bits and bites people in Silicon Valley think because it’s not like software that you’re just going to write and then copy 800 times, or a million times over instantly, and distribute.
Bloom Energy CEO: We Can Be the Gas Station for Transportation
Other Posts by Big Gav
IEA World Energy Outlook: “If We Don’t Change Direction, We’ll End Up Where We’re Heading” - November 14, 2011
In Marine Current Energy, Siemens Wants To Lead - November 7, 2011
Australia's Carbon Tax Debate - June 6, 2011
Graph of the Day: The Cost of Production Of Oil - February 18, 2011
Study: Nuclear Power Will Be Pricier Than Other Renewables by 2020 - December 2, 2010
» Already a member? Login now to comment!
» Not a member? Register to comment!
CharlesBarton said:
Kleiner Perkins does not have an extremely successful track record in picking alternative energy winners, Witness EESror and Ausra, The Bloom Energy story sounds like it was crafted by or for Amory Lovins. I wonder if Amory did not lead Sridhar into the Kleiner Perkins executive offices and pitch Bloom to Kleiner Perkins for him. I know that that some well known people with connections to Kleiner Perkins, and Lovins are impressed, but it all smells far to much like EEStior, to be impressive to me.-
Baby You Can Drive My (Electric) Car
Posted May 11, 2012 by Scott Edward Anderson
-
Siemens develops ABS plastic alternative
Posted May 9, 2012 by Doris de Guzman
-
Reduce CO2 and Slow Global Warming?
Posted April 30, 2012 by Willem Post
-
Hidroenergia 2012
May 23, 2012, Wroclaw, Poland
-
WGC 2012 - 25th World Gas Conference
June 4, 2012, Kuala Lumpur, Malaysia
-
Ecwatech 2012
June 4, 2012, Moscow, Russia
Scott Edward Anderson is a consultant, blogger, and media commentator who blogs at The Green Skeptic. More »
Marc Gunther is a writer, speaker and consultant, who focuses on business and the environment. More »
Christine Hertzog is a consultant, author, and a professional explainer focused on Smart Grid. More »
Jesse Jenkins is the director of energy and climate policy at the Breakthrough Institute. More »
Robert Rapier works in the energy industry and writes and speaks about energy and the environment. More »
Geoffrey Styles is Managing Director of GSW Strategy Group, LLC and an award-winning blogger. More »
Dan Yurman is a nuclear energy blogger and writes regularly for Fuel Cycle Week. More »
The Energy Collective
- YOU
- Rod Adams
- Scott Edward Anderson
- Charles Barton
- Barry Brook
- Dick DeBlasio
- Simon Donner
- Big Gav
- Michael Giberson
- James Greenberger
- Lou Grinzo
- Marc Gunther
- Tyler Hamilton
- Christine Hertzog
- David Hone
- Jesse Jenkins
- Lynne Kiesling
- Sonita Lontoh
- Jesse Parent
- Vicky Portwain
- Tom Raftery
- Robert Rapier
- Joseph Romm
- Robert Stavins
- Robert Stowe
- Geoffrey Styles
- Alex Trembath
- Gernot Wagner
- John Whitehead
- Dan Yurman
Hidroenergia 2012
When: Wed, 2012-05-23 09:00
NERC CIP Compliance Training
When: Thu, 2012-05-24 08:00
Webinar on Transported Asset Protection Association’s (TAPA) Freight Security Requirements and Trucking Security Requirements
When: Thu, 2012-05-24 14:00
Global JOJOBAWORLD 2012
When: Fri, 2012-05-25 09:00
NESCO Town Hall: Security Risk Management Practices for Electric Utilities
When: Wed, 2012-05-30 13:00
WGC 2012 - 25th World Gas Conference
When: Mon, 2012-06-04 09:00

About Social Media Today




