Developing electric vehicles is no longer a nice little “green” story; it’s absolutely crucial if we are to alleviate our dependence on petroleum. Electric vehicles aren’t simply for niche markets; they are the future of a sustainable global automotive industry.
There are nearly 1 billion vehicles using petroleum on the road today. If we are going to make a difference in reducing our dependence on petroleum, GM and other automakers must offer large volume production solutions. Hand-built vehicles may capture the imagination of some, but we need millions of cars to truly address this global issue.
At GM, we have a level of product research, testing and development as well as a supplier network that is unmatched. When you consider the very real distribution, volume and quality issues some of the smaller start-ups have experienced, it’s hard for me to see how they are better equipped than us to deliver the volumes necessary for real change.
But the real key to making electric vehicles a success is to make them relevant for consumers.
Customers expect more out of their vehicles than ever before, so a relevant EV must be capable of being your primary vehicle. Although it would be nice to have a commuter car for the daily drive to work, a family hauler for recreational activities and a roadster to go cruising whenever the urge strikes, very few people have their own fleet of purpose-built vehicles – nor should they for environmental reasons!
We realize that some people can get by with just one of these choices, but we’d rather you didn’t have to settle.
How GM is Making Electric Vehicles Relevant
Other Posts by Big Gav
IEA World Energy Outlook: “If We Don’t Change Direction, We’ll End Up Where We’re Heading” - November 14, 2011
In Marine Current Energy, Siemens Wants To Lead - November 7, 2011
Australia's Carbon Tax Debate - June 6, 2011
Graph of the Day: The Cost of Production Of Oil - February 18, 2011
Study: Nuclear Power Will Be Pricier Than Other Renewables by 2020 - December 2, 2010
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Baby You Can Drive My (Electric) Car
Posted May 11, 2012 by Scott Edward Anderson
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Siemens develops ABS plastic alternative
Posted May 9, 2012 by Doris de Guzman
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Reduce CO2 and Slow Global Warming?
Posted April 30, 2012 by Willem Post
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Hidroenergia 2012
May 23, 2012, Wroclaw, Poland
-
WGC 2012 - 25th World Gas Conference
June 4, 2012, Kuala Lumpur, Malaysia
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Ecwatech 2012
June 4, 2012, Moscow, Russia
Scott Edward Anderson is a consultant, blogger, and media commentator who blogs at The Green Skeptic. More »
Marc Gunther is a writer, speaker and consultant, who focuses on business and the environment. More »
Christine Hertzog is a consultant, author, and a professional explainer focused on Smart Grid. More »
Jesse Jenkins is the director of energy and climate policy at the Breakthrough Institute. More »
Robert Rapier works in the energy industry and writes and speaks about energy and the environment. More »
Geoffrey Styles is Managing Director of GSW Strategy Group, LLC and an award-winning blogger. More »
Dan Yurman is a nuclear energy blogger and writes regularly for Fuel Cycle Week. More »
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Hidroenergia 2012
When: Wed, 2012-05-23 09:00
NERC CIP Compliance Training
When: Thu, 2012-05-24 08:00
Webinar on Transported Asset Protection Association’s (TAPA) Freight Security Requirements and Trucking Security Requirements
When: Thu, 2012-05-24 14:00
Global JOJOBAWORLD 2012
When: Fri, 2012-05-25 09:00
NESCO Town Hall: Security Risk Management Practices for Electric Utilities
When: Wed, 2012-05-30 13:00
WGC 2012 - 25th World Gas Conference
When: Mon, 2012-06-04 09:00

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