Interesting article and good comments. The conclusion of the article sounds right: It would be nice to find economical ways to use a resource that currently is just being thrown away.
Styles suggests two possibilities: Bring pipelines to where the gas is being producded; or use it to generate power there.
Extending pipelines to shale gas fields is, so far as I know, a work in progress. As it seems for most infrastructure needs in the US, the pace of progress is slow. I don't know, but I imagine that adding more destinations for pipeline extension may further burden a limited capacity for growth.
Using the gas to generate power in place raises the question of where the electricity is going to go. Some may be usable in the oil field locations themselves. Again, I don't really know enough about this but I sense from what the article says about limit local markets for the gas itself probably would apply to electric power too.
But extending the electric grid to these locations would seem to run into the same limitations that apply to pipeline extension.
I was prompted to wonder -- again on a topic I admit to knowing too little about -- whether there may be value-added products for which the now-wasted gas could be used. That is, products that might be produced nearby that, being more valuable, might be more economical to ship elsewhere by truck or rail.
A bit of Web searching led me to this article on "Value Added Opportunities from Natural Gas": http://j.mp/1sBLImW.
I'm not sure how pertinent that is to the problem discussed here, but maybe it suggests another type of solution.