@tbhurst - I am glad that you enjoyed the clip. Producing video can be fun, but it sure takes a lot of time compared to writing!
I recognize that my attitude about energy efficiency can be annoying, but here are some bits of information that should be considered in a critical evaluation of the efficacy of the investments.
1. Energy efficiency and insulation is not a new idea. In most parts of the country, building codes have included standards for those at least since the energy crises of the 1970s.
2. If a home is relatively new and well maintained, there is not a lot of low hanging fruit left. If the home is old and not well maintained, there is a good possibility that the residents use techniques like another layer of sweaters and blankets to keep warm rather than turning up the heat. They might not even bother with air conditioning.
3. Energy efficient appliances like refrigerators that run all of the time can be worthwhile investments, but if they are in a home with several children who open the door and stare at the food trying to figure out what they want for a snack, many of the savings go out the door.
4. Highly efficient light bulbs can be a worthwhile investment for applications where they are on a high percentage of the day; that same savings can often be achieved by use of the on/off switch when the light is not needed.
In mild climates or in small residences, the energy consumption in heating and cooling is often overcome by the cost of running computers and/or television sets much of the day. Like light bulbs, the best way to save energy here is not a replacement device; it is the on/off switch.
My bottom line - I am not opposed to energy efficiency and conservation, but I am opposed to encouraging homeowners to layer more debt onto their homes to pay for improvements unless they are really necessary. High levels of debt in an economy with a shaky job market is simply not a good idea.