Niagara Fuel

Western New York manufacturer JBI, Inc. has announced a unique new partnership with crayon behemoth Crayola. Based out of the American side of Niagara Falls, JBI will operate as a key facility to take part of Crayola’s COLORCYCLE program; focused on collecting used markers and sending them to a conversion facility to properly recycle them into clean-burning fuel. The initiative will help to keep a considerable portion of recyclable plastics out of the landfill and put to good use. Crayola – based out of Easton, PA – will pay for schools enrolled in the COLORCYCLE program to ship used markers to the Western New York facility from across the US and parts of Canada. Additionally, Crayola will also send any manufacturing overruns to JBI for processing.

According to the JBI homepage, the company’s focus is on converting unwashed, unsorted waste plastics, composites and commingled materials into a series of liquid fuels that are sold back into the marketplace. JBI uses wasted plastic materials like shampoo bottles, pill capsules, coffee containers, and paint buckets that are usually not recycled elsewhere – producing over 300,000 gallons of ultra-clean, ultra-low sulphur fuel in 2012 alone. It’s anticipated that the partnership with Crayola will create an additional bump for JBI, which has been in operation since 2009.

John Bordynuik, Chief of Technology and founder of JBI, sees the value in building a relationship with a company as established as Crayola, in operation since 1903 -

At JBI, we are committed to environmental sustainability by diverting plastic waste from landfills and potential incineration. Partnering with Crayola is a unique opportunity for our company, and we look forward to a relationship that reduces the amount of plastic entering landfills, while also creating cleaner, lower sulphur fuels.

In addition, Crayola is eager to increase their environmental consciousness, as Peter Ruggiero, executive vice president of global operations at Crayola, explained –

Crayola is committed to continually developing and incorporating social and environmental priorities and practices into our brand. We are extremely proud to introduce our COLORCYCLE program which provides a resourceful environmental solution while at the same time educating kids on how they can positively impact the environment.

Along with this initiative with JBI, Crayola takes part in other noteworthy green projects. In 1987, they began to source the lumber used to create colored pencils. For every tree utilized by the company, they made the priority to plant a new tree of the same species to assist with reforestation efforts. Moving forward to today, as they state on their Green Initiatives page; Crayola may make virtually every color under the sun, but its current favorite is green.

Their largest project to date was completed in 2010, when the Crayola Solar Farm became fully functional for the Easton headquarters. Spanning 20-acres and consisting of over 30,000 panels, the Crayola Solar Farm generates nearly three megawatts of power used by its manufacturing facilities and company offices.

As a whole, it certainly appears that both companies stand to greatly benefit from the new partnership.