1: Chevron
Over the last decade, some oil and gas majors jumped right into the green energy revolution, hoping to leverage their considerable cash and energy expertise into a profitable sideline in renewables. That tactic has not weathered the recession well, as BP has shown in the last year. Enter Chevron with a new approach. The California-based company has been easing into green energy with an eye towards making its core oil and gas business less energy intensive. In March, The company opened Project Brightfield, an 8-acre facility to test solar panels under different conditions and compare the performance against benchmark technologies. Chevron is also testing concentrating photovoltaic technology at a mine in New Mexico and solar steam technology in Central California. It’s not a strategy that’s going to save the world, but it is moving green energy forward.
2: Steven Chu, Energy Secretary
Every day, there is one thing you can
be sure Energy Secretary Chu thinks about: China, and how can the U.S.
beat the rising green power to lead the global green economy. These
days, the Secretary is not mincing words, reminding anyone who’ll
listen that failure is not an option. He’s blunt and says that right
now, void of any climate change law and paralyzed by the loud voices of
climate change deniers, the U.S. is losing that race! At a press
briefing last month, Chu told reporters that on China, “the U.S. should sit
up and take notice.” He added: “The [Chinese] leadership
increasingly sees economic opportunity in cleantech… Having missed the
industrialized revolution and the semiconductor revolution, they do not
want to miss this opportunity.”
3: Old-school Techies Become Cleantechies
Comparisons are often made between
the innovation that drives Silicon Valley companies and the kind of
game-changing ideas that cleantech companies need to succeed. It’s not
surprising, then, that the two industries have started to share some
brainpower. In March, we saw Geoff Tate, formerly of chipmaker AMD and
Rambus, take over at Nanosolar, a solar cell maker. A week
later, Tony Fadell, the not-quite-James-Brown-but pretty-good-anyway
“Godfather of the iPod,” announced that he was leaving Steve Jobs’
kingdom to work with consumer greentech companies. Another former
chips guy, John Van Scoter of eSolar, told Earth2Tech that the solar markets today are
reminiscent of the semiconductor industry 25 years ago. Things are ready
to take off and the techies know how to achieve ignition. Let’s hope
so.
4: Alcoa
The aluminum giant looked at its
aluminum raw product and saw cash. Last month, the company rolled out an innovative
aluminum-based concentrating solar power (CSP) parabolic trough,
that could act as the company’s entry-point into the trillion-dollar
global cleantech business. The parabolic trough is being tested at the
National Renewable Energy Laboratory’s (NREL) Colorado campus. If test
results are good, Alcoa would be well-positioned to turn its budding
CSP technology into a full-fledged business. The move by the
Pittsburgh-based company in some ways is reminiscent of General
Electric’s own entry into the wind turbine business more than a decade
ago.
5: Dalton McGuinty, Premier of Ontario

Ever heard of Dalton McGuinty?
He’s the Premier of Ontario and these days, probably one of the most
effective (and low-key) green politician in North America. As Washington endlessly debates climate change and
carbon pricing, McGuinty and his left-leaning government have
passed some of North America’s most effective (and investor-friendly)
climate change regulations. The regulations have helped attract billions in new investments, creating the types of
green-collar jobs that gets a lot of political airplay south of the
border. Over the past year, shepherded by McGuinty, Ontario has
debated, passed, and implemented a province-wide feed-in tariff. A
couple of years earlier, it launched the RESOP program, an effective
system that links renewable energy power projects with long-term power
purchase agreements. Ontario is plowing ahead, laying the foundation of
a green economy.

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