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dan ariely

What’s for lunch? Behaviorial economics meets climate change

November 16, 2009 by Marc Gunther
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At the Net Impact conference last week, a waiter stopped by before lunch to ask if anyone at our table wanted a vegetarian meal instead of chicken. Just one or two people did. This, as it happens, is typical. When a meat-based entrée is being served, and people are offered a vegetarian alternative, about 5 to 10% will request it. But... [read more]