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Fresh Messaging Needed For A Sustainable Energy Future

October 12, 2011 by Jim Pierobon
with 329 views
0

Advocates of a more sustainable energy future can blame Solyndra, Al Gore, President Obama, James Hansen, Bill McKibben or environmental interests groups such as the 350.org, Natural Resources Defense Council, Greenpeace and the Sierra Club. The fact is a growing number of, if not most, “green” initiatives are not likely to achieve their... [read more]

Why They Are Called Numb-ers

October 7, 2011 by Michael Tobis
with 138 views
0

Those of us who have learned the ability of numbers, properly deployed, to explain and illuminate have always had difficulty understanding where the name "numbers" came from. All you need to do is attend a typical talk by a concerned, active, engaged but not especially informed person on almost any subject of collective importance. [read more]

Are MIT Students Smarter Than 5th Graders?

August 10, 2011 by Gernot Wagner
with 458 views
18

Ask any climate scientist to explain global warming to a fifth grader, and they will pull out the bathtub analogy: The atmosphere is the tub. The level of carbon is the water standing in said tub. There’s a spigot and a sink—water in and water out. For the longest time, carbon in and carbon out of the atmosphere have been in balance.... [read more]

DOE Energy Codes 2011 Conference Focus on Advocacy

July 26, 2011 by Carrie Nash
with 239 views
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As reported by NEEP's Director of Public Policy, Jim O'ReillyHello from Salt Lake City, where the U.S. Department of Energy is hosting its annual energy codes conference. This year’s event has a decidedly different feel to it, as codes move from just being in the domain of building officials, to taking center stage for a number of... [read more]

Solving PR Challenges In The Energy Sector

April 15, 2011 by Kate Garratt
with 239 views
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Developments in the energy sector directly impact on the global economy, the environment and everyday life. And, like most industries, the energy sector has important messages it needs to communicate to governments, businesses and consumers.PR provides a valuable, engaging and cost-effective platform for getting these messages across. It... [read more]

Science branding: Global Warming v Climate Change

March 14, 2011 by Ruth Ann Barrett
with 467 views
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In the article, It’s all in a name: ‘Global warming’ versus ‘climate change’ by University of Michigan scholars* more people believed in climate change than in global warming. I want to put out there, as a counter balance, is the information from Google search trends which shows global warming outpacing climate change, especially in the... [read more]

Climate communication: Be aggressive or be humble?

March 3, 2011 by Simon Donner
with 621 views
3

There's continuing disagreement inside and outside the scientific community about not only what scientists should say about climate change, but how they should be saying it. The communications literature states there is not one right approach, but a range of different approaches which may be suitable depending on the audience. The... [read more]

Climate blogs, cable news and some inconvenient truths

November 8, 2010 by Simon Donner
with 1,778 views
6

There is a storm brewing in the climate change world. Climate policy efforts are in disarray. There’s a chance that the Congress, energized by new leadership that questions the scientific evidence for climate change, will hold hearings to investigate scientific practices. Climate scientists are preparing to defend their field. Will the... [read more]

How scientists think — and fight

March 29, 2010 by Joseph Romm
with 190 views
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Today’s guest blogger is the best science writer in the country named Easterbrook.  Steve is a professor of computer science at the University of Toronto.  He wrote a much admired comment on RealClimate, which offers a rare look into the scientific mindset. In the interest of bridging the two cultures, I asked if I could... [read more]

Meditations on climate change "skepticism"

March 10, 2010 by Simon Donner
with 125 views
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The radio program "Are we alone?" from the SETI Institute does a regular series on skepticism in science. This week's show looks at climate change skepticism and features a terrific interview with Steve Schneider, as well as some thoughts from Naomi Oreskes. Former Apollo astronaut Phil Chapman offers his reasons for being a "skeptic",... [read more]

Long Strange Trip

March 9, 2010 by Michael Tobis
with 126 views
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It's been a little less than three years since I started discussing the failures of climate communication on this blog. In that time, it has gone from an obscure obsession of my own to the front pages of newspapers around the world. It's been about a year and three weeks since I moved from being exasperated about how the press has been... [read more]

It’s the Consumer, Stupid

March 8, 2010 by Christine Hertzog
with 95 views
1

The message in Bill Clinton’s first presidential campaign, “It’s the economy, stupid” is a great example of a focused communications strategy.  Utilities and vendors of energy solutions and services that require figurative and literal buy-in of ratepayers and consumers need to create focused and layered communications strategies... [read more]

Communicating Climate Change: It’s Okay to Ignore the Crap

March 1, 2010 by Tim Hurst
with 177 views
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Climate-related journalism has started to look a lot like this recently. Don’t let the juicy get in the way of the important. Our “Communicating Climate Change” series will examine the challenges involved with writing on climate issues. It will often feature interviews with communicators, like Joe Romm, Kate Sheppard and Andy Revkin.... [read more]

Thoughts on Framing Climate Change

February 22, 2010 by WattHead Guest Contributor
with 749 views
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By Leigh Ewbank. Cross posted from The Real Ewbank The climate blog It’s Getting Hot in Here featured an excellent post on the framing of climate change at the weekend. Taj Schottland, a senior at the College of the Atlantic, has developed three frames for communicating climate change and associated policies to political conservatives.... [read more]

Highlights of AAAS: Communicating science

February 21, 2010 by Simon Donner
with 87 views
0

The best line at the AAAS meeting came from Steve Schneider in a talk on science communication: “Science is not a democracy. Quality trumps equality.” It is a fantastic accurate description of the difference between the practice of science and the “balanced” approach to media coverage, from one of the best at coming up with analogies... [read more]