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Glimpsing the future at Net Impact 2010

October 30, 2010 by Marc Gunther
with 1,211 views
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My favorite conference is Net Impact’s annual gathering, mostly because of the crowd—this weekend, about 2,500 people, most of them MBA students, undergrads and young professionals, gathered at University of Michigan’s Ross School of Business in Ann Arbor. These fare the smart, passionate and committed business leaders of tomorrow. I’m... [read more]

What’s for lunch? Behaviorial economics meets climate change

November 16, 2009 by Marc Gunther
with 339 views
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At the Net Impact conference last week, a waiter stopped by before lunch to ask if anyone at our table wanted a vegetarian meal instead of chicken. Just one or two people did. This, as it happens, is typical. When a meat-based entrée is being served, and people are offered a vegetarian alternative, about 5 to 10% will request it. But... [read more]

Adam Werbach: Take small steps to go “blue”

November 15, 2009 by Marc Gunther
with 251 views
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To attack big environmental problems, start with small steps. So says Adam Werbach—activist, author, advertising man and one of the more interesting people working in the sustainability movement today. Werbach is the former president of the Sierra Club, the author of Strategy for Sustainability: A Business Manifesto and the chief... [read more]

GE’s Immelt: I thought wind was a “hula hoop”

November 13, 2009 by Marc Gunther
with 868 views
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GE’s chief executive, Jeff Immelt, opened the Net Impact 2009 conference this morning at Cornell University and, as usual, he was thoughtful and provocative. He was bullish on GE, of course, but, after this tough year for the U.S. economy, he sounded more pessimistic than usual  about where the country and its economy are going.... [read more]