brad_pitt.jpgBrad turns out to be as serious (on climate) as he is good looking. He came to the first CGI as an observer, not a speaker. But today he announced a major commitment:

Brad Pitt expanded his commitment to New Orleans’ Lower Ninth Ward today by announcing plans for a new community of homes in the area hardest-hit by the worst natural disaster in American history. He is partnering with Steve Bing in creating the 150 affordable and sustainable homes, which are the first effort of Pitt’s “Make it Right” project.

Pitt announced his plan at today’s meeting of the Clinton Global Initiative, where he challenged attendees to join him and Bing in rebuilding the Lower Ninth Ward. Pitt pledged to match $5 million in contributions to the project. Bing has pledged to match $5 million in contributions as well, for a total of $10,000,000 in matching funds.

Pitt seems genuinely committeed to these issues. He said, it was “nice to be in a room with people who are not still debating climate change.” He has enlisted William McDonough to make sure the housing is as green as possible:
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