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Finding the 'Secret Sauce' to Define and Motivate Your Target Audience

Most people can agree that being efficient consumers of energy is a good thing. And yet encouraging energy efficiency can be challenging, in part because the potential audience can be huge and diverse, and in part because making a change, even if it...

Posted December 20, 2014    

Tenants and Landlords Can Both Save with Energy Efficiency Upgrades

Talk about a win-win. The U.S. Environmental Protection Agency (EPA) and government-backed mortgage provider Freddie Mac recently agreed on a plan that will cut carbon emissions and at the same time make rental housing more affordable.The plan will...

Posted March 7, 2014    

Thought for Food: How to Change Wasteful Habits

Take a moment to absorb this shocking statistic: 34 million tons of food in the United States is thrown away every year. Reducing U.S. food waste by just 15 percent would help feed an estimated 25 million Americans, or roughly half of those who don'...

Posted November 30, 2013    

Super Bowl XLVII: Playing Offense on Clean Energy

An estimated 111 million people across the United States watched at least part of last year's Super Bowl between the New York Giants and the New England Patriots. It was the most-watched event in U.S. TV history.For those of us seeking to engage the...

Posted December 27, 2012    

Why not make Black Friday a Green Friday?

As we approach one of the biggest shopping days of the year, take a minute to think about the things you can do to make searching for the perfect gift a little friendlier on the planet (and your wallet).Here are nine ideas for making Black Friday...

Posted November 22, 2012    

Get in the Game - Greening Professional Sports

Thirteen percent of Americans say they follow science; 65 percent say they follow sports. Representatives of Major League Baseball, the National Football League, the National Hockey League and NASCAR gathered at the White House yesterday for a...

Posted July 23, 2012