About Social Media Today
Posts by Christine Hertzog Subscribe 
The Energy Storage Hand Gets More Interesting
The cards dealt to the energy storage industry are looking better now than in the past. Here are three of them, all played because of the growing presence of Smart Grid technologies that enable solutions and policies that encourage energy storage...
How Consumer Experience Managers Can Help Utilities
The newest trend in utility/customer relationships is the growing number of Consumer Experience Manager (CEM) positions that are appearing in utilities. What is a consumer experience? Quite simply, the interactions that a consumer can have with a...
Smart Grid Needs Smart Buildings and Policy
Buildings consume an extraordinary amount of energy in the USA. Commercial, industrial, or residential expend their energy in different categories, but numerous studies have shown that energy efficiency and intelligent building technologies...
Should We Monetize Personal Energy Consumption Data?
The recent announcements about the retirements of Google’s PowerMeter and Microsoft’s Hohm are not causes for concern for Home Energy Management Systems (HEMS) vendors. These were early starts that helped educate the market about the value of energy...
Utilities Must Improve Their Messages to Communicate the Benefits of Smart Meters
Utilities have a real challenge in succinctly communicating the benefits of smart meters. Some benefits are not easily distilled into sound-bites. However, utilities must improve their outreach to consumers to ensure that consumers...
Will Gamification be the Biggest Smart Grid Game Changer?
Games are identified as one of the biggest trends for social media and mobile devices. Gamification is called the next big thing for marketing. Both have exciting implications for behavior change in the health care sector. So...
Natural Gas Explosion = Lessons for Smart Grid
An Independent Review Panel convened by the California Public Utilities Commission (CPUC) to study the causes of the September 9, 2010 gas pipeline explosion in San Bruno, California released its findings late last week. This tragic event caused...
Will Utilities Thrive as Trusted Advisors or Survive as Infrastructure?
The Smart Grid delivers disruptive technologies and services that will impact the entire electricity value chain of generation, transmission, distribution and consumption- meaning utilities and consumers. Utility operations in generation,...
Let’s Make Homes As Smart As Our Cars
It’s not easy to accurately predict the future, as a disappointed group of Rapture wannabes recently learned. However, we can use history and examples of similar solutions to help us consider how new technologies could be incorporated into...
Big Data for the Smart Grid
Big data is one of the buzz words tossed around in Smart Grid circles these days, and it will be the subject of discussion at a session I’ll host later this week. What exactly is it? Like the universe itself, Smart Grid data is in an expansion...
The Clean Energy Economy is the New Space Race
The Smart Grid is the critical infrastructure for a clean energy economy that delivers energy security, reduced carbon emissions, and opportunities for consumers to manage and even produce their own electricity. A clean energy economy means...
California PUC Proposes Energy Data Privacy Rules
The California Public Utilities Commission (CPUC) issued a proposed decision regarding the privacy and security of electricity usage data on May 6. This proposal sets the stage for how consumer consumption data is managed by the three...
