TODAY at 1pm, my Fortune magazine colleague Marc Gunther will host an Energy Collective webinar on the eMobility Challenge: Electric Cars and How to Keep Them Charged. Marc's expert guests will tackle the challenge and opportunity of widespread EV adoption, focussing on the various charging network options and their impact on the electric grid. They include Josh Cunningham from GM's Chevy Volt team; Jim Greenberger, Executive Director of NAATBatt, a trade association of companies in the advanced battery industry; Steve Rosenstock, Manager of Energy Solutions at the Edison Electric Institute; and Luis Giron from the Siemens Smart Grid Applications business. Register here:

Speaker bios:

Jim Greenberger is the Executive Director of NAATBatt, a trade association of companies in the advanced battery industry working to grow the market for advanced batteries in the United States, primarily in automotive and grid-connected energy storage applications. Prior to leading NAATBatt, Mr. Greenberger practiced law in Chicago for more than 25 years, most recently as a partner at Reed Smith LLP, where he led its cleantech practice group. He serves on the Executive Committee of the Illinois Wind Working Group and is the founder of the annual Midwest Energy Forum at the University of Chicago Booth School of Business.

Steve Rosenstock is the Manager of Energy Solutions at the Edison Electric Institute. For EEI, Steve works with member companies on the issues of appliance energy efficiency standards, building codes, national key accounts, Smart Grid, and Electric Transportation. He holds a B.S. degree in Mechanical Engineering from the University of Maryland and is a registered Professional Engineer in the State of Maryland. He is a member of the Tau Beta Pi Engineering Honor Society, the American Society of Mechanical Engineers (ASME), American Society of Heating, Refrigeration, and Air-Conditioning Engineers (ASHRAE), and the Association of Energy Service Professionals.

Rob Peterson is the manager of Chevrolet Volt and Electric Vehicle Technology Communications for General Motors. His responsibilities include the creation and execution of the strategic communication plans for building awareness and acceptance of electric vehicles, such as the Chevrolet Volt, among consumers, industry stake holders, policy makers and NGOs. Peterson joined the Volt Development Team at its onset in May of 2006 and has remained a key member of the Global Electric Vehicle Development Leadership team since. Prior to his current assignment he was a Global Product and Brand manager in which he supported the cross-regional launches of several Cadillac and Hummer vehicles.

Luis Giron is responsible for Electromobility marketing at Siemens Energy's Smart Grid Applications business in Raleigh, NC. Giron received an MBA from Duke University and a BS in microbiology from North Carolina State University. His prior experience includes marketing, research and development and manufacturing positions within Lenovo Group Limited and Diosynth Biotechnology. Siemens' Electromobility group focuses on bringing smart solutions to the utility, industrial, municipal, fleet, automotive and residential customer markets.


Register for this webinar here, and bring your toughest questions! They are complimentary. We look forward to great discussions next week.