Rasika is the Founder of MindCrunch, a boutique business outsourcing and advisory firm which assists infrastructure sector companies in conceptualizing and developing high quality Thought Leadership content – including Case Studies, Thought Leadership Position Papers & social media strategy. She has previously worked as a management consultant for KPMG & PwC and advises clients on policy, regulation and business strategy. She writes for various business magazines on global energy industry issues and juggles time between her clients in the India, US & UK. She lives in New Jersey with her husband. She can be followed on Twitter (@GoRasika).