Dave Rochlin is the founder of ClimatePath, a leading provider of solutions to help businesses measure and reduce the climate impact of their activities, and support carbon reduction and neutrality claims. ClimatePath has also developed a voluntary offset marketplace where businesses and their customers can research, select, and support verified carbon credit generating projects that match their values and interests. Dave was previously COO of fair trade certifier TransFairUSA, where he worked with Wal Mart, Whole Foods, Starbucks, Dunkin Donuts, P & G and many others on sustainable and ethical sourcing and marketing programs. At ClimatePath, he has been active in several standards setting initiatives including carbon offset project protocols, a new GHG inventory quantifier certification, and the NRDC's sustainability index for specialty crops. Dave has an extensive background in fair trade and sustainable agriculture, as well as technology, consumer products, and 'big four' consulting. He has held key executive VP and C-level positions with several fast growing internet pioneers, including helping to build, grow, and eventually sell businesses to Hollywood Video and Earthlink, and helping to place companies on both the Deloitte 50 and INC 500 lists. Dave combines a Berkeley upbringing with an MBA from the Kellogg School at Northwestern to bring a pragmatic approach to the idea of sustainable business. He speaks and writes frequently on green business, corporate social responsibility, and sustainability, and teaches both innovation strategy and ethics in the executive MBA program at St. Mary’s College. He is the author of Hunter or Hunted, an MBA level text book on innovation strategy, and is on the board of the Lindsay Wildlife Museum and the ClimatePath Ecologic Fund.