From the newsroom to the boardroom, Lisa Ann Pinkerton has used her keen analytical skills to share technology stories with the world for over a decade. Whether the sector is cleantech, biotech or health care, Lisa Ann leads companies through the web of new and traditional media with targeted messaging that bolsters business goals. As a former award-winning journalist, Lisa Ann acutely understands what motivates many journalists and how they think and she’s routinely able to turn those insights into top-tier coverage. She is also an accomplished speaker and facilitator, sharing her wealth of communications knowledge with entrepreneurs and small business owners internationally. Before founding Technica, Lisa Ann was a Senior Account Executive and managed new business operations for the San Francisco PR firm Antenna Group. She got her start as a broadcast journalist for National Public Radio, PBS Television, WPXI-NBC, American Public Media, and Free Speech TV.