The solar equipment business appears to be undergoing a shakeout, as three US solar firms have declared bankruptcy in the last few weeks. The most prominent of these was Solyndra, which was notable for its receipt of a $535 million federal loan guarantee. Joining Solyndra in bankruptcy filings were Massachusetts-based Evergreen Solar, which had been ailing for more than a year, and former Intel spin-off SpectraWatt. These failures raise many questions, but one that I haven't seen discussed much is whether these companies' assets will merely be absorbed into other, more successful solar firms, or effectively sold for scrap. I suspect the outcome will be quite different from that of the ethanol bankruptcies that followed the financial crisis.
Observers of these firms might be tempted to look to the ethanol industry for a model of how their bankruptcies could turn out. After all, ethanol represents another green industry--or at least one with green aspirations--the growth of which has also been entirely predicated on government subsidies and mandates. And in a pattern similar to the current situation in the global solar industry, US ethanol producers had invested aggressively in capacity expansion ahead of actual demand and were faced with high costs that couldn't be recovered in the marketplace, particularly when growth slowed and the price of their product fell during the aftermath of the financial crisis. The shakeout that ensued saw a number of ethanol producers, including one the largest, VeraSun, enter bankruptcy with the intention of reorganizing, though most ended up in liquidation. With the exception of a few small facilities, the vast majority of the ethanol plants that were idled by these business failures were acquired and restarted by larger, better-capitalized entities such as refiner Valero. The buyers paid $0.30-.50 on the dollar for the assets, and most now have profitable ethanol businesses, after the legacy cost overhang was removed.
Unlike ethanol, however, the output of solar manufacturing is anything but a commodity. Solar cells, modules and panels are differentiated products and still quite costly, compared to conventional energy sources. Solyndra's cylindrical modules were very different from FirstSolar's thin film modules and SunPower's crystalline silicon modules. It's much harder to envision the assets of Solyndra, Evergreen and other failing solar manufacturers being snapped up by more successful competitors, for several reasons. First, technology differences likely make the idled facilities of little use in the manufacturing processes of the survivors. The location of the capacity is also an issue, because the winning solar suppliers have mainly adopted a strategy of shifting manufacturing to Asia, where costs are lower and supply chains possibly better integrated. So I doubt there's a Valero waiting to put these plants and their employees back to work quickly, nor do current economic conditions give much hope of these facilities being quickly repurposed for some other product. I would like to be proved wrong about that.
Because of the low likelihood of recovering more than a tiny fraction of its investment in these companies, it's crucial that the Department of Energy and its Congressional overseers immediately assess the lessons from Solyndra and ensure that the DOE's Loan Program Office doesn't sow the seeds of further expensive failures in its rush to issue additional loan guarantees before the appropriations for them expire at the end of the month. And just to clear up some confusion in the terminology, although the government's role in Solyndra is usually described as a loan guarantee, suggesting some future, contingent loss if Solyndra doesn't make good on its debts, the actual lender in this case was the US Treasury's Federal Financing Bank. There is nothing contingent about the losses that taxpayers face in this bankruptcy. Those losses will be even harder to stomach if the firm's nearly new factory and production lines aren't put to some good use.
Will Solar Bankruptcies Be Different From Ethanol's?
Authored by:
Geoffrey Styles
Geoffrey Styles is Managing Director of GSW Strategy Group, LLC, an energy and environmental strategy consulting firm. Since 2002 he has served as a consultant and advisor, helping organizations and executives address systems-level challenges. His industry experience includes 22 years at Texaco Inc., culminating in a senior position on Texaco's leadership team for strategy development, ...
Other Posts by Geoffrey Styles
» Already a member? Login now to comment!
» Not a member? Register to comment!
Rick Engebretson says:
There are no simple answers so I'll not critique your good effort, Geoff.
The ethanol industry might reuse the stainless steel from earlier bankruptcies. But they still need corn, and this year there isn't a great crop.
I like the Solyndra technology. And if we look past the easy swipes, they changed the the solar technology landscape.
Perhaps Solyndra suffered from leadership conflicts similar to Apple Computer. Apple almost went broke when a guy from a soda pop company became CEO. Steve Jobs came back and returned the company to its purpose with an amazing market response.
I went through similar conflicts. Bankers and investors want real estate assets. Politicians want pretty photos. Scientists want ideas that make a difference. Solyndra was a scientific success.
Geoffrey Styles says:
Rick,
Solyndra might well have been a commercial success, too, if the cost of more established, competing technologies had remained high. (Or they might not, based on the salient questions that Tom G. asks below.) However, by the time the DOE approved their loan guarantee, the polysilicon bottleneck that had kept crystalline PV so costly had already been resolved, the three major Chinese cell and module manufacturers were expanding at incredible rates, and the handwriting was on the wall for the discerning to read.
Rick Engebretson says:
Geoff, that was one thing that distinguished Solyndra to me. IIRC it was not a silicon based PV.
Silicon semiconductors are cheap but not efficient for PV. I have no doubt there will be follow ups to the many semiconductor, optics, and installation features in the high end Solyndra product.
As for corn ethanol, with a short crop they'll just raise your food prices.
Thomas Garven says:
Will Solar Bankruptcies Be Different From Ethanol's?
That is a darn good question leading into a very well written article. First the 1100 employees. Is it possible that 1100 employees was too many employees? When I look at other companies using the same technology they seem to have fewer employees. Solar panel manufacturing has become a very competitive business and only 'lean manufacturing' will probably have a chance of survival.
Was it the right technology? Were the costs associated with handling more round tubes more costly than the handling of flat panels for the same kW's of output? These are some of the questions that go through my mind as I write this.
Is it possible that the very structure the company was located in was wrong? All that pretty glass gets really hot and requires lots of electricity to support administrative and manufacturing processes. Manufacturing solar today means controlling the cost of everything - even something as small as your air conditioning bill - even if it might have been powered by solar.
Is it possible too much of the money was spent on looking pretty for government visitors instead of being a productive manufacturing facility? It is certainly appropriate to have a nice looking front office but the rest of the plant may have been better off focusing on producing and selling megawatts of product. However, I never visited the facility so I don't have any idea if this might be true. Were the mounting and installation systems competitively priced with flat panels systems? So many questions. There are also many ways to build facilities to do a specific task but some cost 10X more than others.
It is possible the company was located in the wrong state? I lived in California for 30 years and loved it. The state however is not known for its low cost of manufacturing. It seems to be burdened by regulations and permitting fees, taxes, environmental regulations and other business expenses not existing in some other states. You may pay $30.00/hour for some service in California while paying $15.00/hour in Arizona, Nevada or Utah for the same service. Was this a factor?
The renewable energy business is still growing even it these hard times and solar is still being installed on homes every day. Public utilities are still buying and installing solar of many different types. Grid parity exists in many cases and solar as a peak power supply can be a bargin even at $.14-.25/ kW.
In the business world business DO FAIL. Those that don't will be well run competitive businesses that find way to compete and remain profitable. My gut tells me solar is not going away any time soon.
#moderated
Scott Edward Anderson is a consultant, blogger, and media commentator who blogs at The Green Skeptic. More »
Christine Hertzog is a consultant, author, and a professional explainer focused on Smart Grid. More »
Gary Hunt Gary is an Executive-in-Residence at Deloitte Investments with extensive experience in the energy & utility industries. More »
Jesse Jenkins is a graduate student and researcher at MIT with expertise in energy technology, policy, and innovation. More »
Jim Pierobon helps trade associations/NGOs, government agencies and companies communicate about cleaner energy solutions. More »
Geoffrey Styles is Managing Director of GSW Strategy Group, LLC and an award-winning blogger. More »
The Energy Collective
- YOU
- Rod Adams
- Scott Edward Anderson
- Charles Barton
- Barry Brook
- Dick DeBlasio
- Simon Donner
- Big Gav
- Michael Giberson
- James Greenberger
- Lou Grinzo
- Tyler Hamilton
- Christine Hertzog
- David Hone
- Gary Hunt
- Jesse Jenkins
- Sonita Lontoh
- Jesse Parent
- Jim Pierobon
- Vicky Portwain
- Tom Raftery
- Joseph Romm
- Robert Stavins
- Robert Stowe
- Geoffrey Styles
- Alex Trembath
- Gernot Wagner
- Dan Yurman

About Social Media Today




